Has Leeds Festival, the younger sibling, eclipsed Reading as the UK’s premier music event?
Is it Reading plus Leeds Festival, or now Leeds plus Reading Festival?
As the UK summer festival season draws closer, has the younger, northern counterpart now superseded it’s Southern, elder sibling?
We took a look through Google Trends, news article plus social sarana to find out if Leeds really has become the dominant of the two.
Originally, it was just the Reading Festival, then Reading plus Leeds Festival. However, in recent years, the ‘Leeds’ aspect seems to have taken precedence over its southern counterpart.
Could the younger sibling, Leeds Festival, have surpassed the older Reading Festival in recent years regarding sarana attention, search interest, or social sarana buzz?
It’s a valid question, especially given that for a newer generation of festival-goers, Leeds is their go-to summer music festival. These days, you’re more likely to hear ‘Leeds plus Reading’ than the reverse, despite Reading’s rich music history.
The only way to determine if Leeds has surpassed Reading as the preferred festival is through a deep dive into the global of search metrics plus social sarana trends. I’ve done that, so you don’t have to, in order to determine if Leeds is now ‘bigger’ than Reading Festival.
We used data from Google Trends to determine how many news items were published across five different years for Leeds plus Reading Festival, alongside general search data from the general public.
We then took a look at what trending hashtags, including #LeedsFestival plus #ReadingFestival, across each year, to then find out if social sarana regards one as bigger than the other.While Reading Festival currently leads in overall search traffic, the emerging trends suggest a potential shift in the festival landscape. Could the perceived shift be attributed to sarana coverage rather than actual search interest.